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Landsail - Successful Creation of a Catalog Website for a Tire Brand
Creating a catalog website for the tire brand Landsail on the WordPress + WooCommerce platform with innovative tire selection and a review block.
description
readme.md
About project
Landsail is a recognized tire brand that has been successfully operating in the Russian market for over 5 years under the management of distributor LLC "Stalker." The main objective of the project was to create a catalog website that not only showcased the products but also strengthened the trust of the target audience. The brand's participation in prestigious rallies, such as Dakar and the "Silk Road," as well as compliance with aviation quality standards, formed the basis for its positioning.
For the implementation of the project, the architecture of WordPress + WooCommerce was used, similar to the project for Armstrong, which allowed for a faster development process and resource savings. However, the design and functionality were adapted to the unique needs of the Landsail brand. In particular, an extensive review block with detailed customer comments and ratings was added, as well as an interactive news feed about events involving the brand.
The tire selection system has been significantly improved-it now includes the option to choose based on parameters such as seasonality, diameter, width, and profile height, as well as light truck (LT) sizes for commercial use.
decisions
decisions.log
WordPress + WooCommerce - Effective Use of Architecture
The use of a proven WordPress + WooCommerce architecture would ensure fast and high-quality development tailored to the unique requirements of the Landsail brand.
Improved Tire Selection
A complex filtering system has been developed, allowing users to find the required tires based on multiple parameters, including specific sizes for commercial vehicles.
Detailed Review Block
The integration of the review showcase with ratings and comments allows users to share their experiences, which helps to increase trust in the brand.
Active News Feed
A section has been created for the continuous update of content, where news about exhibitions and partner events is published, which contributes to improving SEO.
gallery
screenshots/
results
metrics.json
8+
Tire models in the catalog at the time of launch
5+
Years of brand presence in the Russian market, reflected in positioning
100%
Adaptability of the catalog and review block for mobile devices