Innovative website for the bar "Zero Kilometer" in Kazan

For the contact bar "Zero Kilometer" in Kazan, we developed a unique website that conveys the concept of "map-journey." The bar is located 50 meters from the city's zero kilometer, and each cocktail is associated with a specific city in the world, making a visit to the bar a true journey. The main task was to convey the atmosphere of the bar, creating a sense of immediacy and interaction between the guest and the bartender through the website.

We created a custom WordPress theme with a background video on the homepage to emphasize the atmosphere and style of the establishment. The cocktail menu is presented as a horizontal scroll through countries, and each drink has its own unique landing page with a detailed description. There are also separate pages for B2B events, such as corporate parties, private celebrations, and off-site catering.

The legal aspect was an important part of the project. We implemented an age verification system, a privacy policy, and a user agreement with the details of the legal entity, which is mandatory for websites with an alcohol theme. SEO settings were carried out using Yoast, which includes writing meta tags, Open Graph images, and canonical links for proper indexing and display on social media.