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Innovative catalog website for the Armstrong tire brand
Creating a website based on WordPress and WooCommerce: a tire catalog with filtering and an interactive sales map to enhance Armstrong's presence in Russia.
description
readme.md
About project
Armstrong is a tire brand with over a century of history, aiming to conquer the Russian market under the guidance of the distributor LLC "Stalker." Our task was to develop a modern website that not only represents the brand but also provides a comprehensive product catalog. We used WordPress and WooCommerce as the foundation for creating a catalog of passenger, commercial, and truck tires with the ability to filter by key parameters.
The project included the integration of an interactive search by tire type (summer, winter, all-season, and studded), as well as by diameter, width, and profile height. We also implemented a map of sales points with geolocation functionality, allowing users to find the nearest stores. Additionally, the site includes a section with brand news and a special landing page for potential dealers, which helps strengthen the Armstrong dealer network.
decisions
decisions.log
WordPress + WooCommerce as the basis for a catalog
The use of WooCommerce allowed for the quick and efficient creation of a catalog with the ability to customize the appearance to match Armstrong's corporate style.
Multi-parameter tire selection filter
Filtering by season type, diameter, width, and profile height allows users to quickly find the desired tire models, which is critical for increasing conversion rates.
Map of sales points with geolocation
The interactive map allows users to find the nearest points of sale, which increases convenience and attracts more customers to offline stores.
SEO optimization
A well-thought-out URL structure and the configuration of meta tags for each tire model contribute to improving the site's position in search results.
gallery
screenshots/
results
metrics.json
10+
Tire models in the catalog at the time of launch
4
Filtering parameters for selection (season, diameter, width, profile)
100%
Adaptability of the catalog for mobile devices
35%
Increasing organic traffic